P2i
About us
We are physicians, scientists and parents. We are P2i.
Our modern world has many benefits, but it also needs protection from the pollutants it creates. Toxic chemicals, food and water contaminants, and unseen plastics surround us. There is only so much a mom can do. The P2i seal ensures safety for healthy moms, babies, and families.
Even the most vigilant mom can only go so far to keep her family safe in this complex landscape. That’s where the P2i seal makes a difference. The P2i seal is your assurance that products have been thoroughly tested for safety, providing reassurance and added protection for healthy mothers, babies, and families in today’s ever-changing world.
Our Vision
We envision a world where every child takes their first breath in a safe, healthy environment—where women, families, and communities thrive, supported by science, empowered by knowledge, and sustained by a flourishing planet.
Our Mission
We bridge science and solutions to protect women, children, and families from harmful environmental exposures—turning knowledge into action so every child can begin life with the promise of health.
Our Experts
David Humphrey, JD
Jeanne Conry, MD, PhD
José F. Cordero, MD, MPH
David Hoffman
Travis Armstrong
Nathaniel DeNicola, MD, MSHP
Lee Grossman, MBA, ML
David Berger, MD
Bill O’Connor
David Humphrey, JD
David Humphrey is a seasoned entrepreneur, attorney, and environmental health leader with decades of experience in nonprofit strategy, regulatory law, and business innovation. He founded The Forum Institute and developed the P2i program to reduce pregnancy complications and chronic childhood disease through testing, clean products, and medical training. David previously served as CEO of The Kirkman Group, building it into a nationally respected supplement company listed on NASDAQ. He also built Maui Gold and The Humphrey Corporation into national brands, showcasing his product development and operational strengths. As CEO of Purity Laboratories, he oversees advanced mass spectrometry testing for clinical and environmental toxins. A top law school graduate and Mensa member, David has deep expertise in legal compliance, product safety, and international expansion. He co-founded the Autism Treatment Network and MAPS, and played a leadership role in the PIRG movement with Ralph Nader. David combines public interest values with disciplined execution, making him the ideal leader to build P2i into a global platform for physician-led testing, clean baby products, and maternal-infant health solutions.
Jeanne Conry, MD, PhD
Dr. Jeanne Conry is one of the most respected leaders in the field of obstetrics and gynecology, having served as President of the International Federation of Gynecology and Obstetrics (FIGO), the global organization of obstetricians and gynecologists. As the former President of the American College of Obstetricians and Gynecologists (ACOG), she has shaped health policy for over 57,000 U.S. physicians. At P2i, Dr. Conry ensures the scientific and clinical credibility of all programs, from prenatal supplements to clean-label cosmetics and environmental testing. She leads curriculum development for physician training and sets global standards for product validation and patient care. Dr. Conry launched the National Maternal Health Initiative and chaired the Women’s Preventive Services Initiative (WPSI), which informs women’s health policy for the U.S. Health and Human Services. She is President of the Environmental Health Leadership Foundation and a recipient of the EPA Health Champion Award. With both an MD and a PhD in biology, Dr. Conry merges clinical knowledge, research leadership, and public health expertise. In addition to being board-certified, she holds honorary fellowships in thirteen OBGYN societies worldwide. Her role is essential to ensuring that the P2i program gains global trust, meets the highest standards, and improves outcomes across maternal, newborn and children’s health. infant health.
José F. Cordero, MD, MPH
Dr. José Cordero is a nationally acclaimed epidemiologist and public health leader. As former Director of the CDC’s National Center on Birth Defects and Developmental Disabilities and Assistant Surgeon General, he brings unmatched expertise in environmental health and birth outcomes. At P2i, he leads government engagement, oversees scientific validation of non-invasive testing, and directs the clinical outcomes database for tracking program impact. He helped pioneer NIH’s PROTECT study on prenatal exposure, which underpins P2i’s testing approach. Dr. Cordero also supports physician training and clinical publications to ensure rigorous evidence-based adoption. Currently Chair of Epidemiology at the University of Georgia, he was honored with the Patel Distinguished Faculty Award for lifetime scientific contributions. He has advised the CDC, NIH, and global coalitions on child health and reproductive epidemiology. His leadership positions P2i at the center of a scientific movement to reduce toxic exposures and prevent neurodevelopmental harm. Dr. Cordero’s involvement provides critical credibility and alignment with public-sector priorities
David Hoffman
David Hoffman is a senior executive and Asia business strategist with over 30 years of experience in financial planning, market development, and international expansion. As CFO and strategic lead at P2i, David manages global financial operations and spearheads commercial growth across high-opportunity markets including China, Singapore, Vietnam, Taiwan, and South Korea. He previously served as Senior VP and Asia Director for The Conference Board, advising Fortune 500 CEOs on regulatory risk, strategic planning, and economic policy in China and Southeast Asia. For 21 years, he led PwC’s advisory practice in China, helping top-tier companies with market entry and financial structuring. Fluent in Mandarin and a graduate in Chinese Studies from UC San Diego, he has served as an independent board director for public companies in Taiwan and Korea. At P2i, David will guide certification partnerships with Asian consumer brands, coordinate international sales initiatives, and ensure capital efficiency. His leadership provides the global strategy and operational rigor needed to scale the P2i initiative in international markets.
Travis Armstrong
Travis Armstrong leads sales strategy, physician engagement, and national distribution at P2i. He brings over a decade of direct experience implementing the P2i initiative, including product launches, doctor outreach, and multi-channel sales execution. As former National Sales Director at The Kirkman Group, Travis helped grow the company into a respected national brand, culminating in a NASDAQ listing. He now serves as National Sales Director for Purity Laboratories, where he drives physician partnerships and test adoption for environmental and clinical testing. At P2i, Travis oversees the national sales force, builds distribution channels, and manages implementation plans for certified physicians using P2i products. His work includes integrating clean-label baby food, prenatal supplements, and non-invasive testing into practice workflows. He also develops distribution strategies for wellness programs and international markets. With hands-on experience, strong physician relationships, and a record of scaling sales teams, Travis brings the energy and execution skills needed to commercialize P2i’s product and testing platform at scale.
Nathaniel DeNicola, MD, MSHP, FACOG
Dr. Nathaniel DeNicola is a board-certified OB/GYN, FIGO Chair of Environmental Health, and leading media voice on maternal health and climate. At P2i, he oversees physician portal development, testing infrastructure, and digital training tools while guiding communications strategy across media, policy, and medical networks. He leads the P2i clinical outcomes database and contributes to physician certification content. As ACOG’s Chair of Telehealth and lead author of “Reducing Toxic Prenatal Exposures,” he has shaped national guidance on telemedicine and environmental risks in pregnancy. His research includes a landmark JAMA study linking pollution and adverse birth outcomes. A former Robert Wood Johnson Scholar and Brookings Fellow, Dr. DeNicola is also affiliated with Johns Hopkins and Caduceus Medical Group. He has been featured in the New York Times, WSJ, Vogue, and The Weather Channel. At P2i, he bridges public health science with digital innovation and public awareness, driving adoption through trust, credibility, and education.
Lee Grossman, MPH, MBA
Lee Grossman has over 35 years of leadership in nonprofit health, medical devices, and disability advocacy. As Chair of The Forum Institute and Director of Strategic Alliances at P2i, he builds institutional partnerships across medical societies, public health agencies, and special needs organizations. Formerly CEO of the Autism Society of America and the Orthopaedic Research and Education Foundation, Lee has led national coalitions, secured public funding, and influenced U.S. health policy. He also served as CEO of the Association for Vascular Access and Director of the American Music Therapy Association. With over 20 years in Pacific Rim medical product distribution, Lee brings strong commercial and international experience. At P2i, he leads engagement with governments, disability networks, and global health leaders to promote the adoption of P2i-tested products and practices. His credibility with NIH, CDC, and advocacy groups ensures alignment with public health priorities and enhances visibility among clinical and consumer communities.
David Berger, MD
Dr. David Berger is a board-certified pediatrician with 25 years of experience and over 2,000 births under his care using an environmentally focused practice protocol. As Director of Clinical Education, he leads physician onboarding, clinical training, and product integration. He is founder of Wholistic Pediatrics & Family Care in Tampa and a co-founder of MAPS (Medical Academy of Pediatric Special Needs), where he has trained hundreds of doctors in environmental and nutritional medicine. At P2i, Dr. Berger supports product development, test validation, and serves as a clinical spokesperson for baby food, supplements, and body burden testing. He helped originate the international P2i initiative and continues to teach at medical conferences and through The Forum Institute. Dr. Berger’s approach blends clinical rigor with personalized care, making him a trusted voice among physicians and parents. His real-world success in reducing pregnancy complications and improving child outcomes helps drive adoption of the P2i model nationwide
Bill O’Connor
Bill O’Connor is a seasoned operational executive and serial entrepreneur with more than four decades of leadership across healthcare, manufacturing, insurance, technology, and hospitality. As COO and CMO of P2I™, he leads operations, supply chain integration, global expansion, and investor engagement. A long-time disciple of Neil Patel, he applies data-driven, multi-channel marketing strategies to accelerate P2I™’s growth.
Bill’s career highlights include co-owning a skilled nursing home chain, serving as a licensed securities broker specializing in real estate syndications, leading A-Angel Computers as President and COO, and executing a turnaround of a 120-room hotel and casino in Costa Rica. He also served as President of Masterpiece Glass, a major Southern California manufacturing and distribution company, directed global marketing for Odorchem Manufacturing, a Canadian chemical manufacturer, and co-founded Paragon Processing, the largest hemp processing facility in the U.S.
He is a recognized subject-matter expert in the HomeSafe™ Health product line and has tracked nanobubble technology for over five years, spending the last three positioning it for diverse market applications. In addition to P2I™, Bill is a partner in Wellness for Employees and Trinks Consulting Group, expanding workplace wellness and antimicrobial solutions.
